Best SEO Services, What is an image effective for SEO: Consider the relevance to the text does. For example, insert a high-quality image created according to the wording of the text “SEO measures make it easier to display the site at the top” immediately after the text.
By doing so, not only the textual information of the text but also the visual information related to the text can be recognized, which makes it easier for the user to understand the content (the content of the blog article).
as a result, User convenience will increase and it will be easier for Google (search engine) to evaluate it, so you can expect a rise in ranking by that amount.
On the other hand, if you insert a low-quality image, it will be less convenient for the user, and Google may give it a low rating.
To avoid this situation, first create a web page that takes into consideration the user’s search intent, the amount of information that the user wants (comprehensiveness), ease of acquisition (convenience), uniqueness, and credibility. Let’s do it.
Based on this point, this time, I would like to explain the points in an easy-to-understand manner even for beginners, focusing on the points to make an image effective for SEO.
Best SEO Services, Increase relevance to the text
To make it more relevant to the text insert an image near (periphery) the relevant text. For example, insert an image created according to the wording of the text “Design your site with expertise in mind” directly under the text.
That way, you’ll be able to recognize not only textual information but also relevant visual information, which will help your users better understand your content.
As a result, it improves user convenience and makes it easier for Google to evaluate it. In this way, supplementing the text to make the image more understandable of the content is the key to making the image effective for SEO.
on the other hand, If you insert a less relevant image, the content will be difficult to understand and the convenience of the user will be reduced, so the SEO effect may be reduced.
To create originalityConsidering tastes that are not used in competition to do. For example, using special software such as Illustrator, create your illustration image that matches the text content before and after.
Then, the image will be highly original (original image). If you insert the image into the content, it will be a web page that considers originality, so it will be easy for Google to evaluate it.
on the other hand, If you use an image similar to that of a competing site, it will lead to a decrease in user engagement, and you can not expect an SEO effect by that amount.
To put it a little more, let’s say you often have the same image on your page as the free material image used on the competing page.
In this case, if the user visits his or her page next to the competing page and sees the same image, he or she may get tired of the image on his or her page, resulting in faster exits or shorter stays.
If that happens, user engagement will decrease, and the SEO effect cannot be expected accordingly. To avoid this situation the point is to promote SEO measures so that images (photographs) with originality different from other sites are used as much as possible.
By the way, in addition to creating your images, you can also use paid images to create originality. Even paid images may suffer from other sites, but since they are used less often than free images, it will be easier to secure originality.
Set alt text (alt attribute)
Describe the alt attribute in the img element of the HTML to do. For example, if there is an image of a cat jumping, write a phrase such as “cat jumps from the floor onto the table” in the alt attribute of the IMG element, which is an HTML tag for displaying that image.
Then you can set the alt text.
Web pages with alternative text can also extract image information as text, which makes it more convenient for users and makes it easier for Google to evaluate it.
On the other hand, if you do not describe the alt attribute, it will not be compatible with browsers that read text such as screen readers (voice browsers), so accessibility will decrease.
To be able to read quickly
To be able to read quickly reduce unnecessary resources.
This will reduce image processing and reduce image file resources accordingly. As a result, it loads faster, which leads to improved user convenience and makes it easier for Google to evaluate it.
You can also reduce image file resources by using responsive image technology and AMP, and by changing the image quality settings when editing and the image format when saving.
On the other hand, if you make the image with text embedding, gradation, shadow, etc., the capacity of the image will increase.
Provide with high image quality
To provide high image quality utilize a specialized site that handles high-quality images do. For example, download the photos you care about on the most famous specialized site ” Pixel ” which deals with high-quality images.
You can provide high-quality images by embedding the downloaded photos as part of your content. As a result, content with embedded high-quality images attracts users, which increases user engagement and makes it easier for Google to evaluate it.
Recognize high-quality images let’s bring out the SEO effect further.
To that end, it is important to optimize the content, including not only images but also text sentences.
Specifically, we first create high-quality content that takes into consideration the user’s search intent, the amount of information requested by the user (comprehensiveness), ease of acquisition (convenience), credibility, and uniqueness.
The key to aiming for a higher ranking is to increase such high-quality content and promote SEO measures while making the site more reliable with consideration of expertise, authority, usability, and crawlability.
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