There is an ever-changing digital marketing climate. For years I’ve been looking to the future, predicting the shape of marketing developments in digital media, channels or technology in 2020. The cutting-edge examples certainly show the exciting possibilities-almost too much is open. In this blog, I have explained the 6 important
Digital marketing trends in 2020
to help you stay ahead in the industry.
We live in an era of abundance of data, in which people deal with brands through multiple channels, use content unstructured and do a lot of homework before making the purchasing decision. All such unstructured experiences are carried by predictive marketing, which looks at optimistic current data trends and thus forecasts the outcomes.
Evermore sophisticated outlets are beginning to talk on their forums and podcasts about predictive analytics and predictive lead performance. This means that a lot of research and development is being done to deliver this capability to not only the elite F500 but also small businesses.
Predictive analytics is expected to reach $10.95 billion in 2022, according to GlobeNewswire. Some of the usual ways would be to consider the preference of new leads who decide to buy and the order of messages to give. Or perhaps the best medium to deliver the message (e.g., email vs. SMS vs Push) and decide the message type to be delivered based on the expected buyer stage accordingly.
For example, hotels and resorts may determine the number of guests expected to be at a given day or event in order to increase their booking rates. Most companies invested heavily in this technology
Smarter Ad Bidding
In 2019, E-marketers announced the total spending on digital advertising on the web of Google ($103.73B ad earnings), and on Facebook ($67.37 ad income). Our 2020 competition is making brands with smarter ad offers the best return on our expenses.
Yes, Ad bidding is first practiced during training calls by Facebook and Google ad specialists. While advertising is not especially new, both giants are innovative with new options. For example, Google recently announced a smarter automated bid in Google Marketing Live 2019, using machine learning to refine performance targets at each auction – a feature called ‘ Action Time bids’.
Intelligent automated bidding also includes various kinds of bidding techniques, such as Target CPA, Target ROAS or Improved CPC. Advertisers may use any of these strategies at campaign, company or portfolio levels.
Content Experiences Will Be the Face Of Content Marketing
The amalgamation of content and context constitutes “online experiences”. This is significant, as every piece of content provides a good or bad experience through elements such as design, location, the atmosphere and so on. This is so because every piece of content provides a good or bad experience with elements like architecture, placement, atmosphere and more.
Consider the “Share a Coke” campaign from Coca-Cola, launched in 2011 and continues to be powerful. Coca-Cola lovers can customize bottles from the Coca-Cola website with their names or friends ‘ names or check for a name from a bottle in a real estate shop. When customers started posting photos online of their beverages, the campaign went viral.
Consumers obviously enjoyed the opportunity to personalize bottles and Coke has become an excellent way for their customers to connect and buy. User experience requires discussing the entire user experience in the user process. This returns power to the marketer while also reflecting on the experience of the client. You need to find the 2020 plan completely as a marketing director, an important part of it.
For the longest time, businesses wondered how they could get their customers to their online shops. They don’t have to now anymore. Social trade means the purchase from the web or application of products directly through social media posts or advertisements.
Such shoppable social media messages are not exactly new per se, but they are attracting ever more attention after Instagram Checkout was introduced in 2019. Why not, then? Shoppable social media posts are only relevant. At least 54% of social media employees use it to purchase products. The aim is to make less progress for your shoppers rather than more, which reduces the chances of abandonment by selling directly via social media.
It is as simple as connecting accounts (for Instagram) or downloading a (for Snapchat) plugin when you have a Shopify app. You may need to create stores in the right location, like Twitter, to qualify for otherwise.
It is a phenomenon that we see more and more lately. It is concerned with smaller, medium-sized influencers – popular enough to be powerful, still in touch with their supporters and not overloaded with sponsorship offers. Micro-influencers often have a higher engagement rate than more common influencers as well as being more accessible.
Influencer marketing has been a digital marketing trend for a few years now. It’s been so successful, though, that big-time influencers are now calling the shots. It is not enough to give them a free sample in the hope that they will test it — payment tables and pricing lists are present. The “influence” of social media is a commodity and an expensive commodity.
Instead of competing with global companies to reach the top-level, small and medium-sized companies opt for small and medium-sized influencers.
Alternative and niche social media channels
Despite Facebook excitement for their latest results, both user growth and public opinion have continued to decrease their confidence in the supremacy of the site. Additionally, Facebook is facing a similar growth slowdown that leads to a power shift.
To be specific, during 2020 and beyond, Twitter and Facebook should remain useful marketing tools. But the exodus has begun. New interest and encouraging levels of growth are already visible in alternative social networks. If you can now begin to develop your presence on these “secondary” pages, it will probably pay in a few years.
Snapchat, Pinterest, Twitter, and Reddit have recently become new marketing icons. For years, Facebook has bled young people, and under 30 audience points have been flocking to youth-centered media.
The giants may not be reaching new and smaller media platforms, but that’s not a bad thing. If you are a niche brand, it is better to reach your target customers on more targeted channels. Check out those Facebook choices, divided by industry or interest, so you can find your place on the social media platform.