What is email marketing services in Mumbai?

Email marketing services in Mumbai is a marketing method that uses email to approach users.

Email newsletter delivery is a type of email marketing.

Before, there was no practical email marketing tool; unilateral delivery by mass email was the mainstream method. In other words, emails with the same content were delivered to users all at once at the exact timing.

However, it has become important for the past few years to deliver content tailored to each individual’s target at the best timing for each.

For example, you may receive a congratulatory email from a company on your birthday, which is one of the typical email marketing with content and timing optimized for registered members.

Three Benefits of Email Marketing

The benefits of email marketing and Email marketing services in Mumbai are:

There is a cost advantage.

One of the reasons why we want to introduce email marketing through Email marketing services in Mumbai activities is that we can keep costs low compared to other marketing strategies.

If you send a letter or DM by mail, you will have to pay for printing and mailing, but email will reduce those costs at once.

Therefore, the merit is that you can easily carry out marketing without considering the cost too much.

Information distribution tailored to each user is possible.

One of the email marketing methods is “target marketing,” which targets a specific group in advance and takes an approach. For example, such as “Tokyo Women × 20 years old ×” or “visit × men within one month” content for the narrowed segment group by multiplying the attributes in mail delivery perform.

By distributing information that suits the segment group’s tastes, users will feel that it is a remarkable thing sent only to them, and the marketing effect will be high.

You can easily verify the effect, such as the opening rate.

Depending on the mail delivery system, you can also know the open rate of how many emails the user has opened.

Email marketing is a great way to get the information you need for your future marketing strategy.

Disadvantages of operating email marketing

The disadvantages of email marketing with Email marketing services in Mumbai are as follows.

The burden of regular content idea generation

Email marketing services in Mumbai also have their disadvantages.

Since we need to create content on a regular basis, we must always plan and come up with ideas.

If the content is thin, users will not be able to read it, or emails will be unsubscribed, so you must always create engaging content.

Load to operate while grasping user trends

The higher the accuracy of email marketing, the more effort it takes to operate it. Keep in mind that it cannot be done with one hand because you have to understand the user’s hobbies and trends and respond to various changes.

Types of effective email marketing

Email marketing can be divided into several types.

email magazine

An email newsletter is a method to regularly send emails with valuable information to users.

This method has been used for a long time, but it has a high degree of freedom in content and has the effect of deepening the recognition of companies.

Step mail

The content of step mail changes with each delivery, which attracts more user interest.

The first is a thank-you email, the second is a coupon email, and the third is a special coupon email. This is a method of adjusting the delivery timing and changing the delivery content to connect to repeats.

Since the content of the email is continuous like a serialized magazine, if you read even one email, you may be interested in the emails before and after that.

Targeting email

Targeting emails are aimed at subdividing user information, delivering emails that match the attributes, and increasing the action rate such as opening and clicking.

As mentioned earlier, targeting emails are distribution lists that are divided according to attributes, such as those for people in their 30s and those for women.

Using the mail delivery system is efficient because it takes a lot of time and effort to do it manually.

email marketing

What are the issues that can be solved by email marketing?

By implementing email marketing, it is possible to solve the following issues.

Increase customer engagement

“Customer engagement” refers to the credibility and relationships that have been built between the company that provides the product or service and the user.

By making users think, “I like this company, I can trust it,” the number of good reviews and reviews will increase, leading to an increase in sales.

“Email newsletter” is effective for increasing “customer engagement”.

Let’s deliver new information, campaign information, event information, services and brand concepts and policies so that users will become fans and become attached.

However, even if you think “this company is good”, you cannot say that you are a fan of it only once.

In order to increase “customer engagement”, it is necessary to continue distribution over the medium to long term.

Connect to repeat

I think many people are thinking about ways to increase sales efficiently with limited resources and costs.

In that case, it is adequate to have the user who purchased it once repeat it.

Acquiring new users can be laborious and costly, but generally, the hurdles are lower if users who have purchased the product once purchase it again.

It will also lead to the improvement of “customer engagement” mentioned above, but in order to get repeated, it is necessary to have confidence in the company and service and to remind the company when the need arises again. It is important.

By delivering emails on a regular basis and staying connected with users, you can create a mechanism that leads to repurchases.

Prevent user cancellation

Even if you sign a service contract, it is not easy for users to continue using it for a long time.

No matter how good the service is, users who are not good at using it may find it attractive to competing services and cancel it.

While some companies have time-consuming follow-ups to all users by sales reps and customer successes, many small businesses are unable to devote that many resources to user follow-up.

Therefore, “step mail” is adequate.

Efficiently follow users by delivering questionnaire emails such as “Is there a problem with usability?” And “Is there any problem with using it?” One month or three months after starting to use it. Perform you can.

In addition, you may regularly distribute information such as how to make good use of the service through an “email newsletter”.

KPI / KGI settings in email marketing

So far, I have told you about the merits of email marketing and the problems that can be solved, but I often hear people say, “I am doing email marketing, but I can’t feel the effect.”

All such companies have in common that “email marketing has become a work”.

I think many people lose sight of their final goal and, if they notice it, send an email and feel like they are doing it.

It is essential to use “KPI” and “KGI” indicators to prevent this from happening to carry out email marketing.

“KPI” is an abbreviation for Key Performance Indicator and is translated as “Key Performance Indicator”.

It is an index listed as an “intermediate goal” for grasping and evaluating the degree of achievement of each process in order to achieve the final goal.

On the other hand, “KGI” is an abbreviation for Key Goal Indicator and is translated as “Important Goal Achievement Indicator”.

In other words, it is an indicator of the ultimate goal of an organization such as a company.