Explanation of keyword selection methods and tips!

Explanation of keyword selection methods and tips!

Explanation of keyword selection methods and tips: In SEO, when selecting keywords, We mainly utilize tools that can be used for free. For example, use tools such as Keyword Planner and Keyword Finder to select keywords that are related to the theme of your site, as well as the number of searches and competitiveness of those keywords.

Then you can select effective keywords. As a result, if you create high-quality content (blog articles) with the selected effective keywords, it will be easier for Google to evaluate it.

On the other hand, effective keywords cannot be selected without using tools. To put it a little more, if you don’t use tools, you can’t take into account relevance, the number of searches, and competitiveness, so you can’t select effective keywords. 

In that case, keywords with low potential will be selected and the content will be created with those keywords, and as a result, it will be difficult for Google to evaluate. 

What is keyword selection?

Select the keyword (SEO keyword) that you want to display higher in the Internet search results is. For example, use a dedicated tool such as a keyword planner to enter words and phrases related to your business, site theme, or product to investigate. 

Then, the keywords related to the entered phrase will be displayed as the survey result, so select the keyword (SEO keyword) you want to display at the top.

In keyword selection, not only the demand of search users but also competitiveness and relevance are important. On the other hand, if you do not select keywords in consideration of these factors, it will not lead to effective content creation, so it will be difficult for Google to evaluate it. 

As a result, the influx of searches is unlikely to increase, so the number of visits to the site does not increase. In that case, CV (conversion) such as application and inquiry will not be promoted, and it will not lead to sales improvement from the Web. 

Keyword selection method

To select keywords basically, we will utilize free tools. For example, access a dedicated tool that can be used for free, such as a keyword planner, and enter a phrase that indicates the theme or product of the site in the search window to investigate. 

That way, you can get information about the number of searches for the phrase you entered, the competitiveness, and the keywords associated with that phrase. 

If you know such information, you can identify keywords that are in demand by search users, keywords that are easy to rank, and related keywords, so you can select effective keywords. As a result, you can create content with effective keywords, which makes it easier for Google to evaluate it.

Select a keyword with several searches

To select a keyword with several searches, Utilize a dedicated tool that can investigate the number of searches. For example, use tools such as Ubersuggest.

After accessing one of these tools, enter keywords that describe your site’s theme, product, or service to investigate. Then, as a result of the survey, the number of searches for the entered keyword will be displayed and the search volume will be known, so you can select a keyword with a large number of searches. 

On the other hand, keywords such as “0” in the number of searches are keywords that are not in demand for search users. Even if you select such keywords, create a page, and rank it higher, you can hardly expect an influx of searches. 

Explanation of keyword selection methods and tips!

However, even if you select a big keyword with “10,000 or more” in the number of searches and create a page, it is difficult to rank it because it is highly competitive.

So, especially in the early stages of SEO, select keywords (small keywords or middle keywords) with search numbers of “10-100”, “100-1000”, and “1000-10,000”.

By doing so, the competitiveness is relatively low (it is easy to rank higher), so you can expect an influx of searches accordingly.

Choose less competitive keywords

To choose less competitive keywordsUtilize a dedicated tool that shows competitiveness. For example, use tools such as Ubersuggest and the Keyword Difficulty Tool. 

After accessing any of these tools, enter keywords that indicate your site’s theme, product, or service in the search window to investigate.

Then, as a result of the survey, the SEO difficulty level of the entered keyword will be displayed. 

Since “competitiveness” is known based on the SEO difficulty level, you can select keywords with low competitiveness. On the other hand, even if you select a highly competitive keyword and create a page with that keyword, it is difficult to rank it higher. 

Therefore, the influx of searches cannot be expected as expected.

To avoid such a situation, it is important to first check the competitiveness with a tool and select a keyword with low competitiveness (easy to aim for higher ranking). 

By the way, you can also use the keyword planner, keyword finder, and Ahrefs SEO toolbar to find out the SEO difficulty level and the numerical values ​​that indicate the strength of the domain such as DR and DA. 

Since you can grasp the competitiveness based on the numerical value, it is useful for selecting keywords with low competitiveness.

Choose relevant keywords

To choose relevant keywords Utilize dedicated functions and tools to understand related keywords. For example, use functions such as “suggest” and “related search keywords” of Google search, and related keyword acquisition tools. 

In the “suggest function”, when you enter a keyword related to the theme or product (service) of the site in the search window of Google search, the words and phrases containing that keyword are displayed. 

In “Related Search Keywords”, the words related to the keyword are displayed at the bottom of the search result screen by entering the keyword related to the theme or product (service) of the site in the search window of Google search. 

The number of words displayed by these features is limited, but you can use the related keyword acquisition tool to display more related words. 

Explanation of keyword selection methods and tips!

Since related keywords (long-tail keywords) can be found from these dedicated functions and tools, related keywords can be selected. 

On the other hand, if you select irrelevant keywords, you will not be able to create and increase related content (long-tail SEO), so your site’s expertise will not increase.

Take advantage of free tools to choose effective keywords. To put it a little more, select keywords related to the theme of your site with dedicated functions and tools, and take into account the number of searches and competitiveness of those keywords.

If you increase the quality of the content with the related keywords selected in this way, it will be easier for Google to evaluate it. It is also important to consider the user’s search intent to create good content.

Conclusion

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