Pay-per-click advertising is one of the most mature forms of digital marketing. But for companies that have never tried, their first question is undoubted “Why is the PPC course in Mumbai important?”
However, before developing a PPC strategy or investing in a mature advertising campaign, it is essential to understand why PPC is important for online business growth. Let’s explain why!
The main benefit of this marketing method is that it is widely regarded as one of the most successful forms of online advertising. It provides fast results and reliable returns and is also one of the most common advertising styles. PPC courses in Mumbai can help companies gain higher visibility on search engines such as Google or Bing, and PPC visitors are more likely to convert.
For companies that do not believe in the success of PPC, you must first understand what PPC is, and then you can understand why PPC advertising is used as part of marketing through a PPC course in Mumbai. PPC (or “Pay Per Click”) is a digital advertising model used on a wide range of Internet platforms. In short, this means that companies pay for every click they receive on their ads—ranging from a few cents to a few dollars.
The most common types include search ads (PPC ads look like regular search results on platforms such as Google, Bing, Yahoo, etc.), display ads ( third-party partner websites shown in graphic/banner ads ) and social-media payments Advertising (it works very similar to display advertising within a specific social media platform).
The role of “PPC” in all these styles varies from platform to platform, but the core similarity is that there is a fundamental function of paying for each ad click in all these types of Internet advertising.
Marketers usually bid for crucial search terms after undertaking a PPC course in Mumbai, their ads will be displayed in search results, or they pay for displaying ads in user feeds, videos, web pages, etc.
This is why the use of PPC advertising is essential to keep up with competitors. This can be said to be the biggest attraction of using PPC. Unlike search engine optimization, which focuses on “organic” traffic growth, PPC advertising can provide marketers with results as soon as the ad goes live-almost overnight.
This is why undertaking a PPC course in Mumbai is important for companies that are particularly interested in generating revenue quickly or using very short-term marketing windows (such as special events, product launches, holidays, seasonal sales, etc.). In fact, for a wide range of advertising strategies, PPC is essential as a core part of short-term and long-term digital marketing strategies.
For search ads on Google or Bing, advertisers set up their ads through the portal of each platform, set up their campaigns/ad groups, set budgets, and determine their advertising parameters-once the ads are published; they can start immediately Appearing in search results, they can immediately begin to attract clicks/conversions.
However, it is essential to note that better results can be obtained once a PPC campaign provides sufficient feedback data on the campaign’s effectiveness.
This data can be used to fine-tune the scope of the campaign, improve keyword positioning, focus on high-value audiences, and more. Use bidding strategies effectively. Part of the importance of PPC is to use its short-term results data to reduce/cancel the budget for invalid activity attributes and focus on high-value activity attributes.
PPC helps achieve your business goals and revenue
This seems obvious, but PPC is important because it directly contributes to the company’s main KPIs and can instantly (and measurably) generate revenue. After all, this is the point!
Given that, as we explained above, this advertising style achieves such fast results, it can also serve as a reliable source of good income, which makes it more attractive. Why use PPC marketing when paying for advertising across search engines, partner sites, and social media?
According to Google, on average, for every dollar a company spends on Google Ads, it usually earns an average of $2 in revenue. This is a fantastic 2:1 return on investment!
Most PPC platforms have built-in KPIs as activity goals, allowing companies to target specific business goals: For search engines, advertisements can be designed to generate: sales, potential customers, website traffic, brand awareness, app downloads, offline conversions, session duration, etc.
Social media platforms such as Facebook, Instagram, Linked In, etc.-provide similar goals such as brand awareness, product sales, video viewing, messaging, app downloads, post participation, etc.
This is an important reason why the use of PPC advertising is so crucial for online businesses. The leading advertising platforms are built around the entire purpose of helping companies develop online, including a series of advertising styles built around your specific goals.
These types of advertising can help companies advertise for their specific needs, measure results, and track performance. The numbers speak for themselves. As one of the most common online advertising styles, PPC is also one of the most successful advertising styles.
Data from Statista shows that in all forms of online marketing, search PPC ranks high, with as many as 20% of people claiming that it provides them with the highest return on investment of any digital marketing strategy.
Wolfgang Digital claims that by 2020, paid search advertising will surpass organic search engine traffic and become the largest revenue-driven channel in digital marketing.
In fact, for retail, the search engine PPC now contributes 36% of revenue; for “online-only” companies, its driving force is as high as 46%! Since traffic generated by PPC advertising is 50% more than organic traffic, it is easy to understand through the PPC course in Mumbai why PPC is crucial to any Internet business.
In addition, for common paid advertising styles such as search engine PPC, you only pay for clicks! There is no barrier to entry for payment, and there is no minimum advertising budget. Companies can choose how much or the least amount of money they want to spend.
Google Ads and Microsoft Advertising (Bing) allow marketers to create a hierarchy of marketing activities that is subdivided into account > activities > ad groups > ads > keywords/audiences. Popular social media platforms usually have a similar hierarchical structure.
In this way, marketers can break down and fine-tune their budgets according to their wishes and precisely control the budget expenditures of each campaign, group or specific advertisement.
Different from traditional paid advertising, the bidding ranking is given to the extreme level of control works because companies can drive regional/demographic/query work advertising expenditures and reduce advertising expenditures in non-working areas-this means that the importance of PPC lies in Its ability to squeeze every cent of the budget to get a better return on advertising spend (ROAS).