PPC advertising is a collection of the good points of WEB advertising that costs money depending on the number of clicks on the advertisement. However, it is necessary to use various methods to receive the benefits, and, indeed, it is not straightforward. Then, how should we proceed with PPC advertising with PPC services in Mumbai? Whether you are a WEB person who is about to start or a WEB person who does not achieve the desired results, the fun and difficulty of PPC advertising will be renewed. Why don’t you use it as an opportunity to understand?
What is PPC Advertising?
Compared to conventional TV commercials and various advertisements, WEB advertisements can now be displayed at a reasonable cost, and many companies may be considering it. Even so, both the type and display method of PPC advertising is an abbreviation for Pay Per Click, a kind of WEB advertising in which an advertising fee is incurred for each click. This type of ad is not suitable for raising awareness of your company, but if it is a PPC service in Mumbai, the PPC ad that charges only when a more purposeful user visits, it is an ad with a low budget. It can be posted.
What is PPC Advertising?
Currently, there are various PPC services in Mumbai on the web, and it is possible to place advertisements not only on websites but also on SNS such as Twitter and Instagram. Among them, PPC advertising is not an advertisement that selects the method of posting, such as a banner advertisement, but an ad that has the advantage of choosing “in what format the advertisement fee is paid”.
PPC ads are billing types that incur advertising fees according to the number of clicks, and not all ads are supported, but depending on the type of ad you choose, you can choose the PPC ad type fee format. ..
Another charge format for PPC advertising is CPM advertising. This tends to be more expensive than PPC advertising, as you will only be charged for the number of times it is viewed. However, if you want to raise awareness and branding, which is complicated with PPC advertising, CPM advertising displayed on various occasions is more suitable.
In this way, the posting method and the charge format can be considered in combination according to the needs of the company, so various possibilities may be revealed.
I’m sure many people think of listing ads and PPC ads as the same thing, but I think it’s easier to understand if you think of listing ads as part of PPC ads.
Listing ads include “search-linked ads” that display ads based on keywords searched by each search engine and “content-linked ads” that are posted on content pages and partner sites operated by Google and Yahoo !. There are two types.
Since both are part of PPC advertising, you will be charged by PPC services in mumbai for the number of clicks, but since content-linked advertising is displayed according to the interest of the content, it is judged that it serves the purpose even if it is not clicked. , some types incur charges. This is said to be a cost-per-impression system, and you will be charged each time an ad is displayed.
Benefits of PPC advertising
PPC advertising may be a method unique to WEB advertising in that charges are incurred for each click. Thanks to this, companies that can consider a large budget have mainly placed advertisements, but with WEB advertising, it is now possible to select the type of advertisement according to the cost of the company and remember it. What are the benefits of choosing PPC advertising?
If you register an account, you will quickly transfer and modify freely within the specified range. Also, suppose the effect of the advertisement is not as expected. In that case, you can easily stop the advertisement, so you can respond flexibly while verifying the numerical value of the effect measurement for the status of the effect of your company’s advertisement. It’s easy to get started because you can publish without wasting money, such as posting without making any changes, even though you haven’t achieved the desired effect.
Immediately know the effectiveness of your ad by knowing the number of impressions (the number of times the ad was displayed), the number of clicks (the number of times the ad was clicked), and the number of conversions (the number of actions such as purchases and inquiries made by the user through the ad). Can do. We will brush up while verifying the status of advertisement placement based on this number.
For example, if the number of impressions is high but the number of clicks does not increase, review the target, and if the number of impressions and the number of clicks do not increase the number of conversions, the advertisement itself is confusing and unattractive. We will consider the possibilities.
Since the fee will be charged according to the number of clicks, you can publish with a low budget, and you can set the upper limit of the cost, so you do not have to worry about exceeding the budget. It is natural for companies that want to place advertisements on a low budget, but companies considering WEB advertising for the first time or companies that are not very friendly can place advertisements on a trial basis with a low budget from various angles and target them. It can also be used to verify the user who will be the customer and understand the user’s needs who can be the customer.