Anyone who operates a website (homepage) needs to be aware of the search engine and improve the search ranking and display it at the top.
This is because attracting customers to websites still has a lot of influx from search behavior, and users who have influx search have the purpose of solving problems, so they tend to lead to conversions (results).
High-performance SEO tool “Gyro-n SEO” has to offer Gyro-n (Jaron) at the site, SEO measures, and proactively internal standards. In particular, we have succeeded in significantly increasing access from a search engine.
Here, we will explain the basic knowledge of SEO and the latest practical SEO countermeasures regarding the SEO countermeasures taken on the Gyro-n site.
Please refer to it as an SEO measure that even beginners can do by themselves.
* SEO is constantly changing, and the way of thinking and countermeasures are also evolving.
This content is continuously updated, including the latest information for 2021.
What is SEO?
SEO is an abbreviation that stands for ” Search Engine Optimization. ” To put it simply, when a search engine such as Google or Yahoo! is used, your site is ranked high. It means to do so, and those concrete methods are SEO measures.
Two significant measures are required to improve the search ranking.
Providing valuable content to users and optimizing search engines to understand and evaluate page content properly (internal measures)
Collect excellent backlinks and raise the page rank and SEO rating of the site (external measures)
The influx from organic search (natural search) tends to lead to results (conversion) because many users visit the website by searching for the desired information from the search behavior of a specific keyword and searching for products and services by themselves. ..
With this stable influx of highly motivated and high-quality users to your site, the success of SEO is key to the success of web promotion.
In fact, the Gyro-n site is thoroughly implementing SEO internal measures, and of the total inflow, the access of organic search inflow by SEO accounts for more than 85% of the total.
Recently, search engine algorithms have improved dramatically, and sites with a high overall user experience (page experience) such as operability, display speed, and ease of viewing tend to be evaluated as well as content topics.
Purpose of SEO
The purpose of SEO is to improve the search ranking of the homepage, but it is not just to display it at the top of the search.
The high-ranking display is only one entrance for attracting customers to the Web as a search engine measure. SEO is successful only when it ultimately leads to the achievement of conversion (CV), which is the ultimate goal of the website. It can be said.
In other words, the purpose of SEO should be considered as one means of “CRO (conversion optimization).”
Therefore, the purpose of browsing the site by the users who flowed in from the search (search intent) is read, and the site is meticulously created, such as creating content that meets user needs, making it easy to transition to the target page, and arranging navigation. Must be designed.
Next, I would like to summarize the benefits of taking SEO measures.
Benefits of SEO
- Since it is different from advertising, costs can be reduced, or measures can be taken free of charge.
- The created content becomes an asset, and stable customer attraction can be expected at a low cost over the medium to long term.
- Since it attracts customers from search behavior, it is easy to lead to results, and an influx of users with a high conversion rate can be obtained.
- A high branding effect can be obtained by being displayed at the top.
So what about the disadvantages?
Disadvantages of SEO
- Even if SEO measures are taken, it takes time for the effect to appear, lacking immediate effect
- Depending on the keyword, the difficulty of the high-level display may be very significant.
- The ranking may drop due to updates on the search engine side or algorithm changes.
In this way, if you succeed in improving your ranking in SEO, you will get a stable influx of high-quality users to your site, but it will take human and time costs to reach that point.
The most important thing in SEO measures
The most crucial point in doing SEO is
“Provide good quality and valuable information to users and convey the content correctly to search engines.”
Suppose you can’t provide content that is satisfying to users who perform search behavior (problems can be solved, new information can be obtained, specialized knowledge can be obtained, etc.), no matter what SEO measures are taken. In that case, the top display will be displayed. I can’t expect it.
Improve the quality of the content, and from there
- Make the content accessible for users to understand and satisfy the content
- Make the sentence structure and HTML description easy for search engines to recognize
Five specific SEO countermeasures for high-level display
There are many measures for SEO, but the following five points should be suppressed.
I will explain how to take SEO measures and put them into practice for each point to aim for a higher-level display that even beginners can do.
Measures to improve the quality of the content (content SEO)
Steps to get correct evaluation (site design and HTML description)
Efforts to improve user experience (improvement of page speed and operability)
Criteria for accurate indexing (promotion of indexability)
Efforts to increase the frequency of crawls (promotion of crawler ability)
Measures 1. Measures to improve the quality of the content (content SEO)
Content SEO is a measure to raise SEO evaluation by delivering high-quality content that captures user needs (search intent).
Search and select search keywords
The flow of keyword selection starts with writing out as many candidate keywords as possible and checking the search volume.
If you can’t find a candidate keyword, you can use Google’s keyword suggestion function or other related keywords displayed in the search results to find out.
Select keywords that users have high search needs.
Optimize meta description
The meta description has the role of telling search users what the content of the search result page looks like and helping Google determine the content of the page.
To increase the inflow to the page (CTR: increase the click rate), the number of characters is about 80 to 120 compared to the competing/upper page. Please summarize it in great content that is attractive to the user.
As with page titles, you can help improve your CTR by stating the benefits and conclusions you can get from your content.
* Meta keywords do not need to be set because Google mentions not SEO evaluation factors.