What is the purpose of a small business website? It also explains the role and importance!

There are a lot of people in charge of the Web of small business website enterprises who are worried that they are not using the homepage well.

In fact, in order for SMEs to make the most of their homepage (website), it is essential to understand the “purpose” and “role” of the website. 

The reason is that if you do not clarify the purpose of the website, you will not be able to set goals, and if you do not have goals, you will not be able to achieve them.

Here, we will explain the purpose and role of SME websites. After reading it, you know what you need to do to reach your website’s goals and you’re ready to go.

  • Gain recognition and trust in the company
  • Raise awareness of products and services
  • Sale/application of products and services
  • Lead acquisition by inquiries and document requests
  • Improving brand image


1. Purpose of small business website

2. The role of small business websites

3. Importance of small business websites

4. First, let’s clarify the “purpose” of the website

5. Points to note when SMEs decide the purpose of a website

6. Summary

First of all, I will explain the “purpose” of the website of a small business.

  • According to the data of the small business website Administration, the purpose and purpose of opening the homepage are as follows.
  • In the above survey results, the purpose of opening the homepage is “improvement of creditworthiness by public relations”, “sales promotion”, “expansion of new orders”, “product description” and so on.
  • I will explain these purposes in a more specific and easy-to-understand manner.
  • Gain recognition and trust in the company
  • In the case of local SMEs, even if they provide good products and services, their achievements are often not widely recognized. For such companies, the goal of the website is to raise awareness and gain credibility.
  • We aim to gain trust through so-called “company information” and “product introduction” such as what the company sells, what kind of policy it has, how many years it has been, and so on.
  • Have you ever visited the websites of other companies, seen the president’s vision and management guidelines, corporate social initiatives, and case studies of introducing products and services, and felt that you were a proper company? It was
  • In addition, I think that some of you may have experienced increasing the trust in the company by looking at the state of the office or factory, photos of working employees, photos of the president’s face, etc. on the website.
  • Such a detailed website from the user’s point of view gives customers a sense of security. And a sense of security leads to a sense of trust.

2. The role of small business websites

  • SME websites have the role of building and maintaining relationships with customers (prospects / existing customers). However, it is a mistake to think that if you have a website,
  • you can continue to have a relationship with your customers.
  • Keep the following points in mind to continue your relationship with our customers

Always provide fresh information

  • First of all, a website whose information has not been updated does not function as a website, which causes anxiety to customers. Websites that are supposed to give you a sense of security and trust can be counterproductive.
  • Keep your website updated and keep up to date with fresh information.
  • Consider the update frequency
  • It is very important to consider the update frequency. This is because if the frequency of updates such as corporate blogs is high, the content will be enriched and the points of contact with customers will increase. Appropriate updates are essential to building good relationships with our customers through our website.
  • Web staff at small and medium-sized enterprises often work side-by-side with other businesses, and I think there may be situations where it is difficult to take time. Plan ahead and consider how often it is appropriate for you.