Understand SNS with the best social media marketing company: It is not uncommon for digital marketing agency Mumbai to use SNS for marketing. An increasing number of companies are bringing extraordinary results to their businesses through SNS utilization measures such as official SNS operations.
However, on the other hand, the number of best social media marketing company that feel that their SNS marketing is not working well due to a lack of human resources and expertise is increasing.
Against this background, recently, there has been an active movement to ask social media marketing company support companies to solve problems.
What is SNS marketing?
“SNS marketing” is one digital marketing method that utilizes popular SNS (social networking services) such as Instagram and Twitter to promote, brand, and purchase products and services.
Effectively performing SNS marketing such as SNS account management and SNS advertisement distribution will lead to increased awareness and sales by spreading information in a short period. You can also get it through communication with SNS users and enthusiastic fans of our products and services.
Why SNS marketing is important
In this era, marketing using SNS has become an essential sales strategy that companies cannot ignore.
The main reason is
- Very high penetration rate of SNS
- Consumer purchasing behaviour models are changing
- The market size of SNS marketing is expanding
- There are three.
Very high penetration rate of SNS
According to the data released by the Ministry of Internal Affairs and Communications in August 2020, the Internet usage rate of individuals in Japan exceeds 90% for each group of 13-69 years old.
The Internet has become an integral part of the lives of almost all people. In addition, the number of people who use SNS through the Internet is increasing.
According to a survey of SNS usage rates conducted by the digital marketing agency Mumbai, the number of SNS users by the end of 2021 is expected to exceed approximately 81 million. This is a calculation that about 80% of people who use the Internet use SNS.
In fact, according to the ” Reiwa 2nd, Year Communication Usage Trend Survey ” released by the Ministry of Internal Affairs and Communications in 2021, the SNS usage rate by age group reached a record high, and it can be seen that SNS is pervading people regardless of age or gender
Consumer purchasing behaviour models are changing.
The second reason why best social media marketing company is needed is that consumer purchasing models are changing. When television, newspapers/magazines, and radio were the mainstream media, consumers recognized and purchased products and services by sending them from the mass media.
However, in the present age, when best social media marketing company has become widespread, the number of people who collect information through SNS rather than mass media increases. The number of people who recognize and purchase products and services triggered by SNS information is also increasing.
For example, the following is the result of a survey on Twitter company official accounts conducted by Allied Architects Association in 2019.
SNS marketing is difficult
Many companies understand the importance of SNS marketing and are actively working on it.
However, many companies are facing challenges in SNS marketing. (I feel that the number of inquiries and requests to our company has increased significantly.)
Many companies have trouble that the expected effect is not achieved even if they do SNS marketing in-house.
For example, the SNS account is operational, although the
Difficult to continue posting
The number of followers does not increase as expected
It doesn’t lead to sales well
There are a lot of companies that have such troubles.
Besides, I want to deliver SNS advertisements,
I don’t know how to operate it in-house
I can’t create a creative that sticks to the user
Cost-effectiveness does not improve as expected
Also, I would like SNS influencers to publicize the product,
I don’t know who to cast.
Appropriate KPI (target value) setting and effect analysis cannot be performed.
I’m worried about whether I can take measures against fire and comply with the law.
In some cases, specialization is required, so it is often necessary to consult with someone familiar with SNS marketing.
SNS marketing is difficult because some things cannot be solved without specialized know-how that cannot be found even if you search on the Internet…