What Is Black Hat SEO? Why Avoid Black Hat SEO To Become A Search Engine Hero: It’s the act of tailoring your website to deceive users and search engines, aiming for higher rankings and more exposure in search results.
With this black hat SEO, you are likely to violate the guidelines for webmasters. As a result, it is easy to take a penalty and lead to index deletion and a significant drop in search ranking.
On the other hand, if you follow the guidelines for webmasters and do white hat SEO, it will be easy for Google to evaluate it.
To make this a good situation, avoid black hat SEO and focus on creating a site that is useful to your users.
Based on this point, this time, I would like to explain the definition of black hat SEO and the differences between black hat SEO and white hat SEO in an easy-to-understand manner even for beginners.
What Is Black Hat SEO? What is its feature?
One of the characteristics of black hat SEO is that it is not convenient for users. Besides, it will be a violation of the guidelines for webmasters, and it will take some time before the violation is determined.
- Low user convenience
- Black hat SEO User convenience is low.
For example, copy the content of an external site to create and publish a site with the same content. In this case, the user will visit each site and see the content once viewed on the other side.
If that happens, you will not be able to obtain useful knowledge because it is the same information. As a result, it is useless to the user.
In this way, low user convenience is one of the features of Black Hat SEO
- Become a penalty
- Black hat SEO will be a penalty.
For example, suppose you want to rank higher with a specific keyword. At this time, the specific keyword (SEO keyword) is packed into the title name and content.
If that happens, it will be packed with keywords. As a result, you will be penalized for violating the guidelines for webmasters.
In this way, the point of being a penalty is one of the characteristics of Black Hat SEO.
It takes a certain amount of time for search engines to evaluate
Black hat SEO takes a certain amount of time for the search engine to evaluate.
For example, post only a link to your site in the comments section of a blog post on an external site. We do this in blog posts on several external sites. In this case, comment spam violates the guidelines and will eventually be penalized.
However, it takes a certain amount of time, such as weeks or months, for Google to detect this comment spam. In other words, you don’t get a penalty right after you’ve done comment spam.
In this way, one of the characteristics of black hat SEO is that it takes a certain amount of time for search engines to evaluate it.
Differences between Black Hat SEO and White Hat SEO
Black Hat SEO aims to tailor your website to deceive users and search engines and get a reputation. Besides, it is not convenient for users and is penalized for violating the guidelines.
White hat SEO, on the other hand, aims to create a website that is easy for users and search engines to understand and get a good reputation. Besides, it is highly convenient for users and is easy to be evaluated (no penalty) because it complies with the guidelines.
As you can see, there is a big difference between black hat SEO and white hat SEO in terms of purpose and characteristics.
Black Hat SEO Way
Black hat SEO is not recommended due to the high risk of violating the guidelines. However what kind of action is a violation (illegal)? It is detailed in the list in ” Specific Guidelines ” of the guidelines for webmasters. I would like to introduce the main points of the black hat SEO method concerning the specific guidelines.
Install low quality backlinks
To install low quality backlinks excessive reciprocal links. Besides, we will set up links (self-made self-performing links) to paid links purchased from specialized sites and low-quality sites created by ourselves.
Besides, we will distribute widget links and comment spam (post only the link to your site in the comment section of other sites). This will increase the number of poor quality backlinks that violate the guidelines. As a result, you are more likely to be penalized in the end.
In this way, installing low-quality backlinks is the key to Black Hat SEO.
- Show different content to users and search engines
- To show different content to users and search enginesCloaking
- It also sets up hidden text and links to insert content that is invisible to the user.
- Besides, it performs malicious redirects and illegal markup (abuse of structured data markup).
- Doing so will deceive users and search engines and violate the guidelines.
- As a result, you are more likely to be penalized in the end.
In this way, showing different content to users and search engines is the key to Black Hat SEO.
Publish low quality content
To publish low quality content Ignore user convenience or publish content that is extremely inconvenient for users.
- Content whose sole purpose is to direct (link) to important pages
- Content with only a few lines Dilute content
- Content in a context that is difficult for users to understand, unnaturally packed with keywords
- Content that is the same as other pages
- Content with malicious behaviour
- Create a page with only reciprocal links
- Such content will be low quality content that violates the guidelines.
- As a result, you are more likely to be penalized in the end.
Publishing low-quality content in this way is the key to Black Hat SEO.
What to do to avoid black hat SEO
With black hat SEO, there is a high risk of penalties in the end.
Therefore, we recommend that you avoid acts that violate the guidelines for webmasters and take SEO measures.
- Consider user convenience
- Do natural link building
- Make your site easy for search engines to detect/understand
- Consider user convenience
- To consider user convenience consider the trends of top competing sites.
For example, search by SEO keyword to see trends in the title names and content of competing sites that are displayed at the top. Then incorporate that trend into your web page.
This will result in a web page that contains the information the user wants (the user’s search intent). As a result, the content will be user-satisfying, which will help avoid violations of the guidelines.
Thus, considering user convenience is the key to avoiding black hat SEO.
It also creates a page with content that is invisible to the user and can be detected by search engines. ( Providing different content to users and search engines )
This is not a measure that considers user convenience, but a measure that emphasizes evaluation by search engines. In other words, it’s a black hat SEO.
To avoid this, it is important to finish the content with the user’s convenience as the highest priority.
For example, post a tweet with an affinity to your followers on Twitter with a link to your web page. Also, post with a hashtag related to the content of the tweet.
In this case, it is easy for more users to click the link to the tweeted web page. If this happens, it is more likely that you will read the contents of the landing page carefully and refer to it.
As a result, the number of natural backlinks increases, which leads to avoidance of violations.
Thus, natural link building is the key to avoiding black hat SEO. By the way, you can set up an SNS button on the web page, collect lists by yourself for free registration, and distribute e-mail newsletters to those lists. These also lead to the promotion of natural link building.
Make your site easy for search engines to detect/understand
To make it easier for search engines to detected up an XML site map.
Besides, we will increase the number of high-quality pages by marking up links to pages with tags that include the href attribute, normalizing duplicate content (duplicate URLs), and considering search intent.
Besides, use keywords, accurate phrases and contexts that users are in demand, and make the content easy to understand, such as title names and hierarchical structure.
That way, you can accelerate the crawl of Googlebot.
The result is a site that is easy for crawlers to find and understand.
Avoid Black Hat SEO and focus on creating useful sites for your users
For that purpose, avoid acts such as publishing content that is not thin or content that is a copy of all other sites. In other words, avoid the actions described in the specific guidelines.
Then, we will proceed with SEO measures following the guidelines for webmasters.
That way, the site will be user-friendly. As a result, the user experience is likely to improve, which makes it easier for Google to evaluate it.
Black hat SEO, on the other hand, increases the risk of penalties leading to index deletion and a significant drop in search rankings.
To avoid these bad situations, avoid black hat SEO and focus on creating useful sites for your users.
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