What is overseas SEO, Explain from basic knowledge to countermeasures: Efforts to optimize the site for foreign search users is also called “multilingual SEO”, it also includes efforts to make search engines recognize websites translated into languages of other countries (multi-regions) and to provide them to users.
This overseas SEO is mainly performed on websites that introduce services (products) of individuals and companies intending to expand their business overseas.
If you work on overseas SEO well, you can approach foreign search users. That way, you can attract domestic as well as foreign target users to your website.
As a result, it will lead to an increase in prospective customers, which will lead to business growth from sales expansion by promoting conversion.
What Is Overseas SEO And What Are The Differences Between SEO In India and SEO Overseas
In SEO in India and SEO overseas, It’s the same in optimizing your website for search users, but in different target countries. For example, SEO in India is an effort to optimize a website for users who search in India.
On the other hand, overseas SEO is an effort to optimize the website for users who search in countries other than India (foreign countries) such as the United States and Europe.
About the need for overseas SEO
Overseas SEO is highly necessary if we provide services (products) intending to expand our business overseas. For example, suppose you want foreign users living in the United States or Europe to buy T-shirts sold on EC sites.
In this case, overseas SEO is required because multilingual SEO such as launching the translated EC site with another URL or making it recognized (indexed) by overseas search engines is performed separately.
On the other hand, if you are targeting only domestic users, you do not need to work on overseas SEO because you do not need multilingual support for your website.
By the way, if overseas SEO is successful, the number of potential customers will increase, so it will be easier to increase conversions such as applications and inquiries.
If that happens, you will need that many resources. In addition, overseas SEO will increase the number of new pages, which will increase the work resources to manage.
About the concept of overseas SEO
It’s not just about publishing translated websites. Of course, translating and supporting multiple languages is one of the optimizations, but the main premise is that the quality of the content is important.
For example, index low-quality translated content in overseas search engines. In this case, the quality of the content is low and it is difficult for Google to evaluate it. (It will be difficult to raise the search ranking.)
As a result, it will not be displayed at the top of the overseas search results, which will lead to the failure of overseas SEO. On the other hand, the translated high-quality content is indexed by overseas search engines.
That way, the quality of the content will be high and it will be easy for Google to evaluate it. As a result, it will be easier to be ranked higher in overseas search results, which will lead to the success of overseas SEO.
Benefits of overseas SEO
If overseas SEO is successful, it will increase exposure to foreign search engines, soWe can expect an increase in search inflow.
Also, increasing your search exposure will increase your chances of being seen by your users. If that happens, the branding of your services (products) will accelerate further, which is also an advantage of overseas SEO.
- Search influx increases
- Branding accelerates
Search influx increases
If overseas SEO goes well, Search influx will increase. For example, suppose you want to do multilingual SEO based on a good domestic site to build and publish a site for some foreign search users such as the United States and Europe.
That way, you can index sites that are easily evaluated by foreign search engines. This will lead to higher rankings and more exposure, making it easier for search users to flow into the multilingual site you have built.
As a result, the influx of foreign search users (influx of searches from overseas) will increase, so we can expect an increase in the influx of searches for the entire site managed by ourselves.
Not only will the influx of searches increase, but the number of target users will also increase.
If overseas SEO goes well, Branding accelerates. For example, if you perform multilingual SEO based on a good domestic site, it will be easier for foreign search engines to evaluate it.
That way, you’ll be ranked higher in foreign search results and more exposed to more search queries, which will increase your chances of being seen by your users.
It also makes it easier for search users to flow into multilingual sites, making it easier for them to be referred to. As a result, your service (product) will be more recognized, which will lead to accelerated branding.
Disadvantages of overseas SEO
Even if you work overseas SEO quality of the multilingual site itself may be poor. In this case, multilingual sites are hard to be evaluated by Google, which increases the possibility of failure of overseas SEO.
Also, if you create a multilingual site, the number of sites to manage will increase, so the effort to operate the site will increase. This point is also a disadvantage of overseas SEO.
About overseas SEO measures
First of all, it is important to improve the quality of the base content.
For example, let’s say you have a multilingual SEO based on quality content.
That way, high-quality content translated for foreign search users will be indexed, making it easier for overseas search engines (Google) to evaluate it.
On the other hand, if you perform multilingual SEO based on low-quality content, the low-quality content will be indexed by overseas search engines.
If you are considering developing services (products) not only in India but also overseas it’s worth working on overseas SEO. If you work on overseas SEO well, you can expect further business growth.
To put it a little more, it will attract foreign prospects from overseas search engines and further accelerate branding. As a result, it will lead to an increase in the number of target users, so it is expected that sales will increase due to an increase in CV from the website.
To achieve these good results, it is necessary to carry out multilingual SEO. However, simply implementing multilingual SEO will not be evaluated by Google as much as possible.
To be fully evaluated by Google, it is necessary to create a page that considers the user’s search intention as a basis. Specifically, you need to create a page that takes into account the user’s search intent.
In addition, the amount of information requested by users, ease of acquisition (convenience), credibility, and uniqueness are taken into consideration to create a high-quality page.
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